District Dog’s Quarterly Update Newsletter

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Dear Dog Lovers 🐾,

We are pleased to share with you the latest developments at District Dog’s since the launch of our Franchise Documents in May.

Expanding Horizons:

We are excited to announce the expansion of our franchise network, with the awarding of nine franchise units led by four dedicated franchisees, marking our first step beyond the DC area. It has been gratifying to witness organic growth, and we are proud to collaborate with such exceptional franchise partners.

A Strategic Approach to Expansion:

Our recent real estate tour in Nashville proved to be highly successful, with negotiations underway for two prime locations. Charlotte is next on our list, with a similarly promising tour scheduled for next month. Our strategic approach to real estate begins with a thorough market analysis when identifying potential franchisees, with the assistance of our national broker to identify core market areas. This data is then refined using demographic analysis, and our custom calculator helps estimate the potential customer base, which we benchmark against our existing stores. We are committed to allocating entire markets to our franchise partners. Consequently, cities like Charlotte and Nashville (with others on the horizon) have been secured for our partners’ exclusive focus.

New Developments:

At the helm of our operational support is Sophia Turshen, who now serves as our full-time Franchise Performance and Support Director.  Sophia Turshen has played a pivotal role in ensuring the smooth transition and implementation of our operations. Having previously shaped our dog training program, her transition to the franchise team has been seamless. Currently, she is in the process of refining our operations manual and transitioning it into a digital format. This will provide our franchise partners with convenient access to the tools they need.

What’s on the Horizon?

As we approach the end of 2023, we are actively searching for a Chief Marketing Officer. Our online presence is expanding, as evidenced by our recent top ranking for growing franchise brands on Google. Our aim is simple: to establish ourselves as the leaders in the dog daycare industry. We are on the lookout for exceptional franchise partners in prime markets.

We invite you to stay tuned as we bring you more updates at the beginning of the upcoming year. Your interest and support mean the world to us, and we are truly grateful for your continued partnership.

With sincere appreciation,

Steve, Jacob, and Sophia 🐶

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